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About Us

a pair of
boots is a
making them is
an art.

The RC in “RC Custom Boots” is named
after Ruben Cobos, a man who was
fascinated with the art of making boots.
As a young teen, he stood wide-eyed
outside a little boot shop in Mexico.
He fulfilled his dream of working there,
and through hard work and no pay,
he learned the process and skill from
start to finish of boot making.

In 1962, at the age of 18, he opened his own shop
“La Reyna Del Arte” (The Queen of Art). He began his
business with only two employees, but as word spread
about the unique elegance and durability of his boots,
it expanded to thirty-five employees ,making up to 80 pairs
per week. Ups and downs came and big factories started
building boots at a very low price with synthetic materials
but RC never lost the hope to keep doing what he loved,
making boots.

In 2005, his daughter Alejandra moved to Lubbock, TX
and RC suggested she open a booth in the local
flea market. She started out with only twelve
pairs of boots and used boxes to
display them. Because of the
toughness of the boots, cowboys began to take interest and use them on a daily basis.His son Iram joined his father and started to know also the process of boot making, fascinated with inlays and hand tooled work he learned to do that in boots .In 2006, RC and his family opened their store “RC Custom Boots". This family business keeps on growing making boots for the whole family.

Wearing a pair of boots is a lifestyle, but making them is an art,it's a gift ,it's that illusion of imagining how that pair of boot's will look when finished when they haven't even been started. It’s that passion that RC has for the boots he makes ,proudly handmade in Mexico for the American working cowboy. It’s not just a boot, it’s RC boots!

About Us

The RC in RC custom boots stands for Ruben Cobos a man who used to stand as a young teen outside a little boot shop in mexico with wide eyes and big dreams.

He was fascinated with the art of making boots and started working in that little shop with hard work and no pay he learned the process from start to finish.

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5101 34th St # B, Lubbock, TX 79410, USA

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